JOURNALISM ETHICS IN NIGERIA This article is a critical review of journalism ethics in Nigeria . It starts by making a case for an ethically based practice of journalism more so because of the responsibilities of the media as agents of social realities. The article then defines ethics and explains key ethical concepts such as values, duties, rights and morality. Ethical theories and principles – pragmatic ethics, humanistic ethics, deontological and teleological ethics and personalist ethics, are examined and guiding principles are established for the journalist. A critical appraisal of ethical practice in Nigerian journalism and the challenges of new media technologies are also discussed. The article concludes that it is imperative for the media to practice in a more ethical way so that the credibility gap already created can be diminished. INTRODUCTION The media are a social institution that must make a moral contribution